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If NCAA rules had allowed it, who does John Calipari think his most “marketable” player would have been?

Anthony Davis (Vicky Graff Photo)


If proposed legislation leads to the NCAA allowing college athletes to make money off their likeness, it could produce significant revenue for some high profile athletes.

At Kentucky’s Media Day, coach John Calipari was asked who he thought might have been the most marketable player he would have had at UK was.

“I don’t know. I mean, shoot, we have had so many … you think about it, we got … there’s been 22 max contracts in the NBA the last 10 years. Twenty-two. Our guys have had seven of them,” Calipari said. “And that’s before some of the guys coming up with the De’Aaron Fox and, like what are you talking about?

“Please just understand, this is like fantasy land, this stuff that’s happening right now. And that’s — but again, until it all comes out, hey, and you people that know me know, I will have an opinion, but I make it where it’s educated first, that I know what I’m talking about.”

The coach was talking about the proposed legislation in some states to let NCAA athletes make money. However, he never answered the question about this most marketable athlete — a Calipari speciality.

One would think it might be Anthony Davis, UK’s star on the 2012 national championship team. But what about Karl Anthony-Towns on the 38-1 2015 team? Or maybe John Wall? And Tyler Herro could have been a marketer’s dream.

It’s probably at least three years before athletes could have this option, but it is something they think about.

“I really don’t know enough about that to comment,” Kentucky sophomore guard Immanuel Quickley said. “I will be gone (from college) before it happens but I imagine a lot of guys would be fine making money while they were playing if that does happen.”

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